A lot of authors are shy or introverted. This isn’t a problem until the day comes to promote your book – because if you don’t promote your book, it will not sell. I thought I’d share a few thoughts on how to deal with Shy Author Syndrome.

Curious Critters to me represents all that can go right with a self-published book. The author invested time, energy and money into every single aspect of the book. There is nothing that he doesn’t pay attention to. I would call his book and his work a Gold Standard of Excellence.

Make your book event an EVENT! Make it a seminar on something people might want to do, a how-to clinic on a little-known craft (or a new twist on an old one), an informational talk. Something – anything – to do with your book. Don’t be afraid to conact authors of similar books and do a group presentation. Bookstores and publishers love it because you can share promotional costs.

I’d like to react to a wonderful little moment I picked up from the O’Reilly Tools of Change (TOC) newsletter, which called the act of publishing – and especially starting a publishing company – delusional.

You’ve followed my simple instructions on Basic Twitter Tips for Authors and you’re thinking, “Now what?” Well, now we get to the stuff that makes you more effective than 90% of Twitter users who don’t do much with this important tool!

Think you don’t need to be on Twitter if you’re an author? Think again! Here are some tips for those just starting out on this important social marketing tool.

At the end of my post “Tips for More Successful Book Signings,” I suggested that authors and publishers “think outside of the bookstore box.” I’m not the only one who thinks that.

  There you are, proud and pleased as you stare at the boxes – and possibly pallets of cartons – of your bouncing baby book in your garage, basement or storage unit. It’s a book!   Now what? There is no worse feeling in the world than realizing, after you’ve printed your book, that you have no [...]