Pretty much on a daily basis I talk to authors and would-be publishers who have bought into the idea that publishing can be done with no money or very little. Folks, we’ve just been in an age of “No money down!” home-, furniture-, and everything-else-sales that have led to the biggest consumer crash ever. Surely [...]

Part Two of What the Hobbyist Publisher Should Know covers the 6 top things one should understand about the book business, including why books are discounted, setting up a company, the importance of marketing and more.

In which I use a bathtub to describe the importance of marketing your book to drive demand, rather than obsess about supply.